
Discovery & Goal Alignment
We start by aligning Brand Clamp and your internal stakeholders around the same objectives, constraints and success metrics.
Stakeholder Interviews
Our Marketing Director (MD) or Marketing Manager (MM) leads a structured kickoff, interviewing key client stakeholders. We dig into brand vision, audience, internal workflows and expectations across channels, guided by a standardized agenda.
KPI Definition & Success Criteria
Using your historical performance data and our benchmarks, we define SMART KPIs such as CPL, ROAS, CAC or engagement rates. These are documented during kickoff and recapped post-call for complete alignment.

Discovery & Goal Alignment
We start by aligning Brand Clamp and your internal stakeholders around the same objectives, constraints and success metrics.
Stakeholder Interviews
Our Marketing Director (MD) or Marketing Manager (MM) leads a structured kickoff, interviewing key client stakeholders. We dig into brand vision, audience, internal workflows and expectations across channels, guided by a standardized agenda.
KPI Definition & Success Criteria
Using your historical performance data and our benchmarks, we define SMART KPIs such as CPL, ROAS, CAC or engagement rates. These are documented during kickoff and recapped post-call for complete alignment.
















